Bic Cello Exports Pvt Ltd


G1-701, G2-702, Lotus Corporate Park,
Jay Coach, Off Western Express highway,
Goregaon (East), Mumbai 400063

Tel +91 22 61083113

Cello® pens are the No. 1 choice of the consumers in India, selling over 5 million pens every day! Cello® also exports a broad portfolio of products to North America Europe, Africa, Middle East and Asia.

We, at BIC Cello, focus on developing innovative new products and ink flow systems, delivering significant value to the writing experience of the customers. We have consistently introduced modern technology & maintained International standards. We take pride in being a leader in introducing contemporary products to Indian consumers. We have a well-trained team of passionate employees, a rigorous quality control system. Our Research & Development team focuses on continuous improvement to ensure that we provide an exclusive writing experience. A robust and growing distribution network makes our products accessible across demographics and geographies. Empowered by our vision and values, we work to make a difference in the lives of all our stakeholders.

Our manufacturing expertise, consumer requirements, constant research on tips and inks and offering of broad range of writing instruments makes the company the market leader in the category.

Over the years, BIC Cello has expanded its product portfolio offering world-class products in stationery categories like permanent markers, white board markers, colour markers, mechanical pencils, roller pens, fountain pens & office & school stationery products.

Cello has expanded its magnitude to stationery products from very functional to more added value pens offering elegant design and premium features

Ball Pens: Usage of best class tip manf materials : Nickel Silver with Tungsten Carbide Ball, Covering all point sizes: extra fine, fine, medium, large, Offering various writing experiences: Very long mileage, smoothness, Classic and fashion ink colors, Stick and retractable pens

Gel Pens: Usage of best class Stainless Steel tip, New Ink System for better writing experience : Quick Dry Ink System, Classic and fashion ink colors, Stick and retractable pens

Markers & Highlighters: Innovative and Vivid colors to have an upper edge over the regularly sold traditional ink colors

Mechanical Pencils : We have wide range of mechanical pencils from the basic plastic ones to the more attractive metalize ones.