The French stationery giant, BIC® is a world leader in stationery, lighters and shavers. With an eye on India as the 2nd most populous country in the world with fast improving literacy, education levels and government reforms driving economic growth, BIC® decided to invest in India by acquiring 40% stake in Cello® Pens. Writing instruments being ancillary aspect of education, has made India one of the biggest markets with great potential for pen manufacturers. In Dec 2015, BIC acquired 100% equity interest in Cello® writing group companies. For more than 60 years, BIC® has honored the tradition of providing simple yet high-quality, inventive yet reliable choices for everyone, everywhere, every time and BIC Cello will continue to adhere to the same values.
Permanent Markers, White Board Markers, Fountain Pens, Roller Pens, Colour Markers, Office & School Stationery
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