Amstel commenced operations as an independent paper merchanting company and, in 2012, expanded into the sale and distribution of a diverse portfolio of products including writing paper, printing paper, laminate paper, and packaging paper. Through consistent dedication to quality and customer satisfaction, the company has steadily grown its presence across the Kenyan market and built long-standing relationships with customers nationwide.

A major milestone in Amstel’s growth has been its position as the exclusive importer of photocopy paper in Kenya from Asia Pulp & Paper (APP Indonesia), one of the world’s leading paper manufacturers. This partnership enables Amstel to supply internationally recognized paper brands renowned for their superior quality, reliability, and performance. By delivering world-class paper solutions directly to the Kenyan market, Amstel continues to set high industry standards while maintaining competitive prices and dependable supply.

Over time, Amstel’s ability to consistently deliver quality products with minimum lead times has made its brands a preferred choice for businesses, institutions, retailers, printers, and distributors across Kenya. The company’s strong operational efficiency, customer-focused approach, and commitment to service excellence have been key drivers behind its continued growth and success.

APP/ Paperline branded products. writing paper, printing paper, laminate paper, and packaging paper etc